Painting & Coating Industry (PCI) logo Powder coating summit logo
search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
Painting & Coating Industry (PCI) logo Powder coating summit logo
  • NEWS
    • Latest News
    • PCI News Now
    • Market Trends & Reports
    • Finishing News
    • Price Alerts
    • Global Top 10/ PCI 25
  • PRODUCTS
    • Product News
    • Featured Products
    • Must See Products and Services
  • MATERIALS
    • Additives
    • Resins/Polymers
    • Pigments
    • Equipment
    • Distributors
  • TECHNOLOGIES
    • Adhesives
    • Architectural Coatings
    • Finishing Articles
    • Finishing Technologies
    • Finishing Equipment
    • Industrial Coatings
    • Nanotechnology
    • Powder Coatings
    • Solventborne
    • Special Purpose Coatings
    • Sustainability
    • UV Coatings
    • Waterborne
  • EVENTS
    • Coatings Trends & Technologies Summit
    • Paint and Coatings Academy
    • Webinars
    • Calendar of Events
    • Lifetime Achievement Award
  • DIRECTORIES
    • Buyer's Guide
    • Equipment Directory
    • Materials Directory
  • RESOURCES
    • Columns
      • Did you know?
      • Distribution Dive
      • Formulating With Mike
      • Innovation Insights
      • Powder Coating Perspectives
      • TiO2 Insider
    • Blogs
      • Editor's Viewpoint
      • Industry Insights
    • Coatings Supplier Handbook
    • COAT-IT! Podcast
    • Videos
    • PCI Store
    • eBooks
    • Sponsor Insights
  • EMAGAZINE
    • eMagazine
    • Archive Issues
    • Editorial Advisory Board
    • CONTACT
    • Advertise
  • SIGN UP!
Company News

Viridi Appoints Former Unilever R&D Leader as Strategic Advisor

Vector illustration - Direction

Credit: akindo / DigitalVision Vectors via Getty Images

March 13, 2026

Viridi announced the appointment of Alastair Sanderson CChem, FRSC as a strategic advisor as the company enters the scale-up phase of its CO2-based chemistry platform.

Sanderson brings more than three decades of experience in Unilever R&D, where he led the development and commercialization of next-generation home care technologies focused on reducing greenhouse gas emissions and building new sustainable raw material value chains.

At Unilever, Sanderson helped develop the Carbon Rainbow framework, designed to diversify the carbon sources used in consumer product formulations. He also served as project leader for Flue2Chem, an Innovate UK-funded collaboration involving 17 partners that explored the conversion of captured industrial CO2 into commodity surfactants for commercial products. The project received a Net-Zero Industries Award at COP30 2025.

“Viridi has reached a point where the underlying science is solid, and the focus is now on delivery,” Sanderson said. “What appealed to me is that the technology has moved beyond proof-of-concept. The questions now are about scale, manufacturability and how it fits into existing industrial systems, which is often where promising chemistry either succeeds or fails. I’ve spent much of my career working on that transition from research into real products. Viridi is at exactly that stage, and that’s where I think the work becomes most interesting and impactful for CO2-based materials.”

Viridi also appointed Kostas Papanikolaou as process chemist. Papanikolaou previously worked at SABIC, Johnson Matthey and CO2-utilization company OXCCU. At Viridi, he will support the scale-up of applications and catalyst manufacturing to prepare the technology for industrial deployment.

“These hires reflect where Viridi is as a company today,” said Dr Daniel Stewart, CEO of Viridi. “The early work was about proving the chemistry; the focus now is on scale-up, manufacturing readiness and working with commercial partners who need technologies that perform reliably in real manufacturing environments.”

Viridi recently launched Vireya, a CO2-based anionic surfactant, and is collaborating with surfactant manufacturers and consumer brands including Zschimmer & Schwarz. The company said its current focus is advancing commercial readiness and supporting broader industrial adoption of CO2-derived chemistry.

Learn more: https://viriditech.com.


Read more about sustainable technologies.

KEYWORDS: personnel announcements personnel changes start-up companies

Share This Story

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Recommended Content

JOIN TODAY
to unlock your recommendations.

Already have an account? Sign In

  • Double exposure of creative chemistry concept on laptop background, research and development concept

    Inside the AI Shift in Coatings

    Industry leaders share real-world examples of how AI is...
    Paint and Coatings Additives
    By: PCI Editorial Staff
  • Global Top 10 and PCI Logo

    2026 Global Top 10: Top Paint and Coatings Companies

    See how the world’s largest paint and coatings companies...
    Global Top 10 and PCI 25
    By: Courtney Bassett
  • The 2026 PCI 25

    2026 PCI 25: Top Paint and Coatings Companies

    See how North America's largest paint and coatings...
    Global Top 10 and PCI 25
    By: Courtney Bassett
You must login or register in order to post a comment.

Report Abusive Comment

Manage My Account
  • eMagazine
  • Newsletters
  • Online Registration
  • Subscription Customer Service

More Videos

Popular Stories

Sherwin-Williams

Sherwin-Williams Opens Largest North American Plant

AkzoNobel, Nippon

AkzoNobel to Sell Southeast Asia Decorative Paints Business to Nippon Paint for $1.35 Billion

Mergers-and-Company-Strategies.jpg

BASF Confirms Exploratory Talks on Potential Evonik Takeover

Events

November 5, 2026

Advancing Polyester Powder Coatings: Breakthroughs in Flexibility and Low-Cure Performance

Join us to learn how to improve coating durability while keeping your manufacturing process efficient. Explore the latest advancements in polyester powder coating technology.

November 12, 2026

Premium Leveling, Broad Compatibility: A Cost-Effective Flow and Leveling Additive

This new workhorse additive is recommended in all types of coatings. This highly compatible, 100% active siloxane product prevents defects and maintains good defoamer synergy.

View All Submit An Event
PCI news now promo ad

Related Articles

  • Names (male), personnel announcements (1).jpg

    Carboline Appoints Global R&D Leader

    See More
  • ADM R&D Leader Receives Innovation Award

    See More
  • Sheboygan Paint Company Announces Research & Development Group Leader Promotion.jpg

    Sheboygan Paint Company Announces R&D Group Leader Promotion

    See More

Related Products

See More Products
  • pci may 2020

    PCI May 2020 Issue

See More Products

Related Directories

  • W.D. Service Co.

    Ammonia solutions, reagent grade, all size containers: 1 gal., 5 gal., 50 gal., totes: 200, 250, 300 gallon and bulk. Any concentration available. ISO 9001 certified.
  • W.D. Service Co.

    Ammonia solutions, reagent grade, all size containers: 1 gal., 5 gal., 50 gal., totes: 200, 250, 300 gallon and bulk. Any concentration available. ISO 9001:2015 certified.
×

Keep the info flowing with our eNewsletters!

Get the latest industry updates tailored your way.

JOIN TODAY!
  • RESOURCES
    • Advertise
    • Contact Us
    • Directories
    • Store
    • Want More
    • Manufacturing Division
  • SIGN UP TODAY
    • Create Account
    • eMagazine
    • Newsletters
    • Customer Service
    • Manage Preferences
  • SERVICES
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey & Sample
  • STAY CONNECTED
    • LinkedIn
    • Facebook
    • Youtube
    • X (Twitter)
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2026. All Rights Reserved BNP Media, Inc. and BNP Media II, LLC.

Design, CMS, Hosting & Web Development :: ePublishing