Van Sickle Updates Retail Program for Farm and Ranch Customers

Van Sickle has introduced an updated retail program for independent farm, ranch and hardware retailers.
The refresh includes redesigned packaging, new point-of-purchase materials, product displays and updated color guides. Product labels and color guides now include QR codes that connect customers with technical data, application tips and video tutorials.
Van Sickle said the changes are intended to help customers identify appropriate products for projects involving tractors, equipment, barns, outbuildings and general maintenance.
The brand is part of Diamond Vogel’s Consumer Coating Solutions business unit.
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