Waterborne Urethane Alkyd Enamel Targets Trim, Doors and Cabinets
Pittsburgh Paints has launched Veloura Trim, Door and Cabinet Interior and Exterior Waterborne Urethane Alkyd Enamel.
The coating uses the company's SmoothFlow technology and is designed to provide flow and leveling across trim, door and cabinet applications. Pittsburgh Paints also positions the product for hide and coverage, block resistance, hardness and resistance to gloss and color loss from repeated cleaning.
The formula is low odor and contains less than 50 g/L of VOCs, making it compliant in regulated U.S. markets, according to the company.
Pittsburgh Paints Co.
Pittsburgh Paints Co.Veloura can be used for both interior and exterior applications and is intended to produce a smooth appearance across multiple application methods. Pittsburgh Paints said it developed the product in response to demand for a premium urethane enamel combining application properties with durable film performance.
The company plans to hold a Veloura Day Nov. 5 at approximately 50 Pittsburgh Paints store locations.
Learn more about Veloura here.
Waterborne alkyd and hybrid technologies continue to target performance historically associated with solventborne enamels while lowering VOC content. Follow PCI's Waterborne Coatings coverage and Architectural Coatings coverage.
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