In the mature West-European markets, where growth rates are now 2-4% per annum at most, powder coatings producers are starting to re-evaluate and adjust their strategies. For many, repositioning in the West is going hand-in-hand with expansion in the growth markets in Central and Eastern Europe and, for some, even further eastwards. With the divisions between regional zones becoming increasingly blurred, the study also includes an overview of the neighboring markets in the Middle East and Africa.
The 300-page study provides a strategic document for the powder coatings industry, with detailed data presented in a format that provides valuable tools for strategic decision-making. This updated and extended report, focusing on the dynamics of the powder coatings value chain, is relevant to corporate strategists, R&D, sales and marketing, and other industry leaders for making informed decisions on long-term planning.
The report is available in both hard copy and PDF format. Subscribers also have the opportunity to hold a half-day, face-to face discussion with the senior industry specialists involved in compiling this report.
Please see Irfab's website for further details and a full table of contents; contact Irfab for subscription details:
Telephone: + 32 2 657 35 85
Fax: + 32 2 657 90 21