Ciba Specialty Chemicals Launches Novel Website for Unique Visual Effects In Industrial Design
Ciba Specialty Chemicals has launched a new website, www.xymara.com, which sets a new industry standard for the presentation of high-quality colors and effects on the Web, allowing 3-D visualization at different angles.
Ciba Specialty Chemicals has launched a new website, www.xymara.com, which sets a new industry standard for the presentation of high-quality colors and effects on the Web, allowing 3-D visualization at different angles. The website has been set up to help designers, marketing experts and colorists develop unique visual effects for a wide variety of applications.
"Striking, attractive designs help to sell products," says John Coy, global head of business development in Ciba Specialty Chemicals' Coating Effects Segment. "The website ... is designed to facilitate the creation of full visual effects and expand scope at every stage of the value chain. Its novel ‘Effect Explorer,' which enables users to view effects and colors on different objects, accelerates and streamlines design procedures."