Silver Takes the Gold<br>As the Top Vehicle Color Worldwide in 2002, Say PPG Color Design Experts
The annual survey of consumer preferences, conducted by the Advanced Color Design Team at PPG, found approximately one-third of the vehicles produced in the leading automotive markets -- North America, Europe and Japan -- were silver.
“The technology orientation of consumers in North America, Europe and Japan -- as well as the use of silver in home interior, fashion and architectural design -- has helped boost the global popularity of silver for vehicles,” said Lorene C. Boettcher, manager, global design and color marketing for the Automotive Coatings business unit of PPG. “In addition, silver is a very versatile color that is attractive across all vehicle lines.”