Manufacturers meet regulatory demands through advanced pigment technology for waterborne and reduced-VOC coatings.
The most immediately visible area of use for metallic pigments in coatings is in the area of automotive coatings, where metallic effects have accounted for as high as 60-70% of new cars over the past decades. Metallic silver comprised as much as 37% of new car registrations in certain areas over the past six years. However, metallic effects are becoming more apparent in many other areas as the technology of metallic-effect pigments has continued to evolve to meet other demanding applications. Metallic effects can be seen today in: