DuPont has launched its first-ever global television advertising campaign.
DuPont Co., Wilmington, DE, has launched its first-ever global television advertising campaign, built around a theme “To Do List for the Planet.” The campaign, which follows the company’s April launch of a new brand identity, “The miracles of science,” debuted in the United States on “60 Minutes II.” Subsequent spots were aired in China, Japan and Germany, while print advertising appeared in business and news media in North and South America, Europe, and Asia. “The miracles of science” replaces the company’s 65-year-old slogan, “Better Things for Better Living.”
Company News: DuPont
September 7, 2000