CSG, Rochester Hills, MI, is set to begin the patented production of its PURETi™ photocatalytic surface treatment products at a facility in Auburn Hills, MI.



ROCHESTER HILLS, MI – CSG, Rochester Hills, MI, is set to begin the patented production of its PURETi™ photocatalytic surface treatment products at a facility in Auburn Hills, MI. It will be the only location in North America where the new technology is formulated and manufactured. The green technology has the capability to minimize damaging air pollutants such as greenhouse gases and VOCs, can significantly reduce water and energy consumption, and can create sustainable, self-cleaning surfaces.

PURETi ultraviolet photocatalytic technology (UV-PCO) transforms surfaces into sustainable, self-cleaning, air-purifying and odor-eliminating materials. It uses energy from ultraviolet light to continuously and proactively break down all organic materials, including grime, bio-film, smog-causing greenhouse gases, harmful VOCs and stubborn organic odors such as tobacco smoke. Typically, surfaces treated with PURETi products are easier to clean and need to be cleaned half as often. With an efficacy of up to three years, PURETi cuts in half the water, energy, chemicals and labor used in cleaning.

“UV-PCO technology is an $800 million industry in Europe and Asia, and they are using versions of the technology developed decades ago,” said Craig Andrews, Chief Executive Officer, CSG. “PURETi UV-PCO technology, which is supported by 13 international patents, is the world’s most advanced.” The company anticipates $20-30 million in sales by the end of 2009, with that number quadrupling in three to five years.