MONHEIM, Germany - Global specialty chemicals supplier Cognis has received the 2008 European Excellence Award in the Evaluation category in recognition of the way it steers and evaluates its worldwide corporate communications.
The ultimate aim of Cognis’ communication department is to support the company’s business activities and corporate strategy. Corporate Communications uses a number of tools to ensure an integrated approach to communication management, contributing to the achievement of strategic goals and financial targets. The company’s award-winning communication management has been improved continuously ever since Cognis’ foundation. The latest major enhancement was the introduction of a balanced scorecard for communications last year.
As well as setting objectives for strategic communications and measuring the extent to which these are achieved, the communication management helps to decide the priorities for planned communications activities. It also is used to ensure that messaging and tonality are consistent across all Cognis communications worldwide, and that key messages are communicated in a strategic and integrated way across all media and to all stakeholders.
The European Excellence Awards were established in 2007 to honor the best communications and PR activities across Europe. In 2008, over 1,100 applications were received in the Awards’ 56 different categories.