AMSTERDAM, The Netherlands - AkzoNobel will consolidate the advertising roster for its global consumer paint brands into Euro RSCG, New York, NY. The appointment is the result of a three-month review that followed the acquisition of ICI in January 2008 and is part of a new global strategy.
“We have been working with a wide range of agencies around the world,” explained Kerris Bright, Chief Marketing Officer for AkzoNobel Decorative Paints. “We now want to benefit more from our global scale and plan to focus our resources on building fewer, bigger, global brands such as Dulux. After a thorough pitch process, which covered the UK, France, China and Brazil, we are delighted to appoint Euro RSCG as our global advertising agency partner to deliver our business ambitions for Dulux.”