SOUTHFIELD, MI - BASF Automotive Refinish has announced a number of changes to its Sales Management Team.
Denise Kingstrom Fernandez has been appointed Strategic Accounts Manager for BASF Automotive Refinish and, as such, assumes responsibility for managing its ColorSource program. Fernandez has been with BASF Coatings North America for 11 years, most recently as Business Development Manager for the BASF OEM Coatings General Motors account.
Fernandez was part of the team responsible for BASF achieving the General Motors Supplier of the Year award for six out of the last eight years. Her experience in working with large customers positions her well for her new role.
Keith Bell has been appointed Central Zone Manager. Previously, Bell held the position of Strategic Account Manager responsible for key distributors and MSOs. Going forward, Bell will draw on that experience as he assumes the role of Central Zone Manager and focuses on growing the BASF Refinish business in the Central United States.
Michael Kaufman has been appointed Eastern Zone Manager. Prior to this, Kaufman managed the Southeast zone for BASF Automotive Refinish, and his role has been expanded to include the entire East Coast from Maine to Florida.
John Moreau will rejoin BASF as Western Zone Manager. For the past year, Moreau was Vice President of Sales for Thomas Concrete in Atlanta; prior to that, he was with the BASF Construction Chemicals business for 14 years.
Jim Smith has been appointed Strategic Initiatives Manager. In this new role, Smith is responsible for implementing major initiatives within BASF Automotive Refinish. Prior to this, Smith was the Western Zone Manager for BASF Automotive Refinish.