NUREMBERG, Germany – Celanese Emulsions Polymers has appointed Algol Chemicals as its distributor in Russia and the Ukraine for all its water-based binders into all end-use applications. Representatives from both companies signed the agreement at the Celanese stand at the European Coatings Show to emphasize the commitment of both parties to the paint and coatings industry in Russia.
“Algol Chemicals has a long history of doing business in Russia, and we are convinced they will assist us in reaching our growth goals by extending the reach of vinyl acetate/ethylene (VAE) emulsions in this region. Celanese Emulsions is pleased to welcome Algol Chemicals into its distribution network, as they are a good fit with our philosophy of strong customer orientation and technical support,” said Dr. Rolf Kuropka, Celanese Sales Director for EMEA. “Algol Chemicals plans to open a coatings laboratory in the Moscow area, to provide formulation and application development assistance for local paint manufacturers. The lab will focus on the Mowilith® brand of dispersions for use in waterborne paints, which are gaining favor in Russia for their reduced emissions and costs versus solvent-borne alternatives.”
Celanese Emulsion Polymers will continue to handle international key accounts directly through its local sales manager in Moscow.