CARY, NC – The sales of emulsion polymer products designed to help coatings formulators meet strict environmental regulations have grown faster than anticipated, according to Arkema Emulsion Systems. The company’s EnVia™ certification program, first introduced in 2009, now includes 10 products that meet specific standards set by the company related to regulatory compliance in finished products. Beginning in 2011, every new latex product introduced by Arkema Emulsion Systems will be EnVia certified.

“The quick market acceptance of our EnVia-certified products is gratifying,” said Eric Kaiser, Global Marketing Director for Arkema Emulsion Systems. “While our standards for EnVia-certified products are strict, our customers tell us that we have targeted the issues that are critical to helping them meet their regulatory and sustainability goals.”

Products that meet EnVia self-certification guidelines include 100 percent acrylic, styrene acrylic, vinyl acrylic and vinyl acetate ethylene binders, as well as the company’s new SNAP™ 720 Structured Nano-Acrylic Polymer.

The company’s EnVia™ certified products meet the following requirements: no added alkyl phenol ethoxylate (APEO) surfactants; no added formaldehyde or formaldehyde donors; total latex VOC < 5 g/L; below regulatory reporting limits for carcinogens, reproductive toxins and ozone depleting compounds; low residual monomer levels (total monomer < 500 ppm); and a minimized use of hazardous substances.

More information about EnVia self-certified products is available at