SOUTHFIELD, MI – BASF Automotive Refinish has named Vitor Margaronis as Marketing Director for BASF Coatings, North America. In his new role, Margaronis is responsible for directing the marketing activities of the BASF Automotive Refinish, OEM, Industrial and Commercial Transport Systems businesses.

Margaronis comes to the BASF North America Coatings team after a 10-year history that began at BASF in Canada. During his tenure, Margaronis has held several management-level positions with increasing responsibility in the areas of marketing, finance, logistics operations and project management.