BUFFALO GROVE, IL – Dow Microbial Control, a business group of The Dow Chemical Co. (Dow), has launched a newly redesigned Web site, www.dowmicrobialcontrol.com, that empowers customers by providing advanced functionality across a global scale and highlighting local resources. Granting site visitors convenient and quick access to products, experts and facilities specific to their needs enables the second-generation Web site to deliver comprehensive information and local expertise to users based on their interests and geographic location.

“We are committed to consistent engagement with our customers, and our new Web site is an extension of our promise to enhance the customer experience by delivering superior service on a global scale with local expertise,” said Suzanne Watts, Dow’s Digital Marketing Manager. “The site was developed to align with our customers’ needs, because we know the most meaningful partnerships operate most effectively with two-way dialogue that produces insightful understanding and knowledge of each other.”

Web site visitors will quickly notice a large rotating banner on the home page that features products from the key industries and markets that DMC serves. The banner allows visitors to easily access product information and additional information downloads. In an effort to simultaneously expand globally while offering regionalized service, the site is now available in English, Chinese, Spanish and Portuguese.

Continuing with the regional theme, local support from Customer Application Centers across the globe is easily accessible on the home page. The site also features interactive functionality, with enhanced video capabilities, mobile compatibility and links to various social media channels, including Facebook, Twitter and YouTube. In addition, users are encouraged to take action by contacting a company representative, visiting the Dow Answer Center or requesting free product samples – all of this made easier by facilitating access to a network of microbial control experts from around the globe.