I am going to let you in on a surprisingly well-kept secret. Something that has been the most successful way to differentiate your company-no matter the industry, no matter the economy, no matter the country-from all of your competition.
First, let me tell you that my second grandchild was born in July. When I was meeting my family and friends at the hospital, I had a little trouble finding the place where I was supposed to be. On my journey to find the right waiting area, I had to ask at least seven different people for directions. In every case, these individuals greeted me with a smile, were extremely pleasant and very happy to assist.