Painting & Coating Industry (PCI) logo Powder coating summit logo
search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
Painting & Coating Industry (PCI) logo Powder coating summit logo
  • NEWS
    • Latest News
    • Market Trends & Reports
    • Finishing News
    • Price Alerts
    • Subscribe to Newsletters
    • Global Top 10/ PCI 25
    • Weekly Featured Article
    • COATLE Word Game
  • PRODUCTS
    • Product News
    • Featured Products
    • Must See Products and Services
  • MATERIALS
    • Additives
    • Resins/Polymers
    • Pigments
    • Equipment
    • Distributors
  • TECHNOLOGIES
    • Adhesives
    • Architectural Coatings
    • Finishing Articles
    • Finishing Technologies
    • Finishing Equipment
    • Industrial Coatings
    • Nanotechnology
    • Powder Coatings
    • Solventborne
    • Special Purpose Coatings
    • Sustainability
    • UV Coatings
    • Waterborne
  • RESOURCES
    • Columns
      • Did you know?
      • Distribution Dive
      • Formulating With Mike
      • Innovation Insights
      • Powder Coating Perspectives
      • TiO2 Insider
    • Blogs
      • Editor's Viewpoint
      • Industry Insights
    • Coatings Supplier Handbook
    • Podcasts and Videos
      • COAT-IT! Podcast
      • Videos/PCI TV
    • PCI Store
    • Classifieds
    • eBooks
    • Sponsor Insights
    • White Papers
    • COATLE Word Game
  • EVENTS
    • Coatings Trends & Technologies Summit
    • Paint and Coatings Academy
    • Webinars
    • Calendar of Events
    • Lifetime Achievement Award
  • DIRECTORIES
    • Buyer's Guide
    • Equipment Directory
    • Materials Directory
  • EMAGAZINE
    • Current Issue
    • eMagazine Archive
    • China Issue Archive
    • Editorial Advisory Board
  • CONTACT
    • Contact Us
    • Advertise
    • Subscribe to eMagazine
    • Subscribe to Newsletters
  • SIGN UP!
FT Archives

Finishing Viewpoint

By Kevin Biller, Powder Coating Research Group, Columbus, OH
February 1, 2007
Zen and the Art of Quality

“That wall in Korea was an act of technology. It was beautiful, but not because of any masterful intellectual planning or any scientific supervision of the job, or any added expenditures to ‘stylize’ it. It was beautiful because the people who worked on it had a way of looking at things that made them do it right unselfconsciously. They didn’t separate themselves from the work in such a way as to do it wrong. There is the center of the whole solution.”
(Robert Pirsig)

As a teenager I rode motorcycles and read books. That led to my inevitable consumption of Robert Pirsig’s legendary tome, Zen and the Art of Motorcycle Maintenance (Harpercollins, 1974). This was no Buddhist grease monkey repair manual but a metaphysical treatise on the definition of quality. Pirsig used the backdrop of a journey he took with his son on a 1966 Honda 305 from Minneapolis to San Francisco to present his analysis of quality. He felt that true quality transcends the limitations of mere objective or subjective nature and instead embodies a fusion of the technical and the human.

This month we bring you clear illustrations of this perception of quality. The development of ultra-durable fluorocarbon binder technology (see the article on pp. 22-24) could be considered the pinnacle of architectural coatings technology. Fluoropolymer-based coatings allow architects to specify a finish they know will remain intact for decades. UV cured clearcoats represent the zenith in quality for the demanding appearance and acoustical requirements of ukuleles (see pp. 32-33). Precise control of processes ensures consistently high quality finishing. Accordingly, we report on the latest innovations in plural component metering (pp. 18-20), oven temperature profiling (pp. 26-29) and air pollution control (pp. 45-46). And for those of you just embarking on your journey in quality finishing, we provide primers on wood finishing (pp. 42-44) and 2K technology (pp. 14-17).

Technology brings us the requisite tools to generate and measure quality. Sophisticated process engineering allows us to meticulously prepare and finish our products. Advanced computer hardware and software has evolved to monitor and control the processes we establish. However, it is the creative, insightful and persistent human component that ensures that quality occurs. This organic essence emanates from you, the finishing professional. We salute you for your relentless quest for true quality.


“If you want to build a factory, or fix a motorcycle, without getting stuck, then classical, structured, dualistic subject-object knowledge, although necessary, isn’t enough. You have to have some feeling for the quality of the work. You have to have a sense of what’s good. That is what carries you forward.”
(Pirsig again)

Links

  • Kevin Biller

Share This Story

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Kevin Biller, Powder Coating Research Group, Columbus, OH

Recommended Content

JOIN TODAY
to unlock your recommendations.

Already have an account? Sign In

  • pci1022-Kinaltek-Lead-1170.jpg

    A Novel Pigment Production Technology

    Following an extensive R&D program that demonstrated...
    Paint and Coating Pigments
    By: Jawad Haidar and Nitin Soni
  • pci global top 10

    2025 Global Top 10: Top Paint and Coatings Companies

    The following is PCI’s annual ranking of the top 10...
    Global Top 10 and PCI 25
    By: Courtney Bassett
  • 2025 pci 25

    2025 PCI 25: Top Paint and Coatings Companies

    PCI's annual ranking of the top 25 North American paint...
    Paint and Coating Market Reports
    By: Courtney Bassett
You must login or register in order to post a comment.

Report Abusive Comment

Manage My Account
  • eMagazine
  • Newsletters
  • Online Registration
  • Subscription Customer Service

More Videos

Sponsored Content

Sponsored Content is a special paid section where industry companies provide high quality, objective, non-commercial content around topics of interest to the PCI audience. All Sponsored Content is supplied by the advertising company and any opinions expressed in this article are those of the author and not necessarily reflect the views of PCI or its parent company, BNP Media. Interested in participating in our Sponsored Content section? Contact your local rep!

close
  • colorful building exterior
    Sponsored byDow

    Insights into Exterior Architectural Coating Degradation: Bridging Accelerated and Natural Weathering

  • digital pigments
    Sponsored bySiltech

    The Fourth Dimension of Silicon: Siltech Q Resins

Popular Stories

Wacker logo

WACKER Plans More Than 1,500 Job Cuts

akzonobel

Akzo Completes Strategic Sale

CASE eBook

The 2025 PCI/ASI CASE eBook

pci academy

PCI Buyers Guide

Submit a Request for Proposal (RFP) to suppliers of your choice with details on what you need with a click of a button

Start your RFP

Browse our Buyers Guide for manufacturers and distributors of all types of coatings products and much more!

Find Suppliers

Events

September 4, 2025

N-Butylpyrrolidone (NBP) as a Green Solvent to Replace N-Methylpyrrolidone (NMP) in Industrial Coating Applications

ON DEMAND: EPA published a regulation proposal around N-methylpyrrolidone (NMP) in June 2024 to ban or limit NMP in many applications, such as paints and coatings and their removers. N-butylpyrrolidone (NBP) is a powerful and versatile solvent for a variety of industries looking for alternatives to substance of very high concern (SVHC)-listed solvents.

January 15, 2026

From Data Silos to AI Success: Lessons from Collano’s Journey

In this webinar, Raphael Schaller, CTO of Collano, shares how his team envisioned their data to make it usable for AI-driven materials discovery. He reflects on what he would do differently if starting over, and how adopting the Citrine Platform has accelerated learning, collaboration, and innovation across the organization.

View All Submit An Event

Poll

Longest-running laboratory experiment

What is the longest-running laboratory experiment?
View Results Poll Archive

Products

Automotive Paints and Coatings, 2nd Edition

Now in its second edition and still the only book of its kind, this is an authoritative treatment of all stages of the coating process.

See More Products
pci case ebook

PCI webinar

Related Articles

  • Finishing Viewpoint: Limitless Possibilities

    See More
  • FINISHING VIEWPOINT: Tempus Fugit

    See More
  • FINISHING VIEWPOINT: The Great Powder-on-Wood Debate

    See More

Related Products

See More Products
  • fluorinated2e.jpg

    Fluorinated Coatings and Finishes Handbook, 2nd Edition

  • organic coatings.jpg

    Organic Coatings: Science and Technology, 4th Edition

  • Kevin-Biller-PC-BOOK.jpg

    Powder Coatings - Foundation for the Novice Formulator (ebook)

See More Products
×

Keep the info flowing with our eNewsletters!

Get the latest industry updates tailored your way.

JOIN TODAY!
  • RESOURCES
    • Advertise
    • Contact Us
    • Directories
    • Store
    • Want More
    • Manufacturing Division
  • SIGN UP TODAY
    • Create Account
    • eMagazine
    • Newsletters
    • Customer Service
    • Manage Preferences
  • SERVICES
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey & Sample
  • STAY CONNECTED
    • LinkedIn
    • Facebook
    • Youtube
    • X (Twitter)
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2025. All Rights Reserved BNP Media.

Design, CMS, Hosting & Web Development :: ePublishing