James Hoffman has been named Northeast regional sales manager of EnviroCare Corp. in Wilmington, MA, a manufacturer of professional and consumer mold-resistant coatings products and systems. Prior to joining EnviroCare Corporation, Hoffman spent 11 years working his way up through the ranks at William Zinsser Co. Inc., eventually becoming responsible for operation in the Northeast and managing four direct sales reports. Prior to his work at Zinsser, Hoffman spent nine years with American Brush.

The company’s website is at www.envirocarecorp.com.