Columbia Chemical Corp. has expanded its direct sales efforts to Western Michigan and Northern Indiana with the addition of technical sales and service representative Willie Barry. Barry is based in Grand Rapids, MI, and reports to sales manager Tom Alderson.

Barry brings 18 years of expertise in plating, quality assurance and environmental issues. He worked 10 years at Hastings Manufacturing in Hastings, MI, starting in the plating lab and moving up to quality manager and business manager. He also spent eight years as operations manager for Dynamic Finishing in Muskegon, MI. Barry is a member of NASF, a lead assessor for ISO 9000:2000, a certified Lean Champion by the National Association of Job Shops, and a graduate of Olivet College.

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