CHICAGO - Keystone Aniline announced that it has launched a new Web site, along with a new logo, look, products and brochures. Moreover, the company has many new products for the paint, coatings and even the concrete industry.

The new site,, features dedicated sections detailing Keystone’s products for various industries. As a global supplier of dyes, pigments and pigment dispersions, Keystone understands that providing consistent, high-grade products is only a part of customer requirements.

Global Color Intelligence gives customers a full portfolio of customer support services including: comprehensive technical application expertise that provides solutions and opportunities to meet any color challenge, global logistics and supply-chain support to ensure customers have the product they need where and when they need it, and world-wide regulatory compliance expertise and support to fulfill the complex requirements of global regulations.

With the launch of its new Web site and the implementation of its global marketing initiative, Keystone can help customers gain a competitive advantage when utilizing color to make their business more successful.