HIGH POINT, NC – Valspar Wood Products announced the launch of a national, fully-integrated distribution program to support sales of the company’s wood coatings. The program retools how the global innovation leader in wood coatings provides information on its product line and enhances the purchasing experience for distributors and customers.
Core to the program is a new Web site, www.valsparwood.com, designed to provide an online destination for the woodworking industry. The site features e-learning videos, with step-by-step instruction on how to achieve any style or finishing technique. It also includes a discussion board and “Ask the Expert” functionality to foster communication and information sharing with a Valspar expert.
For distributors, the site offers an industry-first marketing toolkit of materials for the distributor, designed to facilitate distributor communications with customers and foster sales. Materials on the site include branded e-blasts; pre-designed postcards, fliers and newsletters; and customizable print advertising. Key to the system is the ability for the distributor to upload customer information, and, with the push of a button, use the materials in the system to electronically communicate with customers or print customized materials for distribution.
The program features a full complement of materials that raise awareness of Valspar distributors and offer inspiration on the use of products to achieve superior finishes. New sell sheets highlight each product’s features and benefits. The company also provides inspiration and instruction to achieve today’s most appealing finishing looks.