BASF Increases Presence in Growing African Markets
LUDWIGSHAFEN, Germany - BASF is increasing its presence in the growing African markets. On December 7, 2011, the company opened a new office in Nairobi, Kenya, to serve customers in East Africa and Sub-Sahara.
“Africa is a huge continent with a wealth of raw materials and a growing population. At the same time, the dynamically growing economy has enormous potential for BASF. Through establishing a stronger local presence, we will be able to even further support our customers and to enhance BASF's market position,” said Jacques Delmoitiez, President, responsible for BASF's business in Europe, the Middle East and Africa.