FLORHAM PARK, NJ -- BASF Corp. has appointed Eduardo Padilla Director of Corporate Distribution for North America. He will be based in Florham Park, NJ.
Padilla joined BASF in 2009 as part of the Ciba Corp. acquisition. He has served in a variety of leadership positions in the specialty chemicals markets and has worked for BASF’s Dispersions & Pigments business since April 2009.
With the Dispersions & Pigments business, Padilla successfully implemented a regional distribution strategy to improve profitable growth following the portfolio expansions from the acquisitions of Ciba Corp. and Cognis Corp.
BASF’s Corporate Distribution group reports to the Regional President of Market and Business Development for North America and is responsible for coordinating, evaluating and implementing distributor channel programs across the region.
Padilla will lead efforts to strengthen relationships with national and regional distributing partners and develop activities and programs to drive profitable sales growth through the distributor channel.
BASF Corp., Florham Park, NJ, is the North American affiliate of BASF SE, Ludwigshafen, Germany.