Painting & Coating Industry (PCI) logo Powder coating summit logo
  • Sign In
  • Create Account
  • Sign Out
  • My Account
  • NEWS
  • PRODUCTS
  • MATERIALS
  • TECHNOLOGIES
  • FINISHING
  • RESOURCES
  • EVENTS
  • DIRECTORIES
  • EMAGAZINE
  • CONTACT
cart
facebook twitter linkedin youtube
  • NEWS
  • Latest News
  • Market Trends & Reports
  • Price Alerts
  • Subscribe to eNewsletters
  • Global Top 10/ PCI 25
  • Weekly Featured Article
  • COATLE Word Game
  • PRODUCTS
  • Product News
  • Must See Products and Services
  • MATERIALS
  • Additives
  • Resins/Polymers
  • Pigments
  • Equipment
  • Distributors
  • TECHNOLOGIES
  • Adhesives
  • Architectural Coatings
  • Industrial Coatings
  • Nanotechnology
  • Powder Coatings
  • Solventborne
  • Special Purpose Coatings
  • Sustainability
  • UV Coatings
  • Waterborne
  • Waterborne
  • FINISHING
  • Finishing News
  • Finishing Technologies
  • Finishing Equipment
  • RESOURCES
  • Columns
  • Blogs
  • Coatings Supplier Handbook
  • Podcasts and Videos
  • PCI Store
  • eBooks
  • Sponsor Insights
  • White Papers
  • COATLE Word Game
  • Columns
  • Ask Joe Powder
  • Did you know?
  • Distribution Dive
  • Focus on Canada
  • Formulating With Mike
  • Innovation Insights
  • Moody's Coatings Conundrums
  • Powder Coating Perspectives
  • Target the Market
  • TiO2 Insider
  • Blogs
  • Editor's Viewpoint
  • Industry Insights
  • Podcasts and Videos
  • COAT-IT! Podcast
  • Videos/PCI TV
  • EVENTS
  • Coatings Trends & Technologies Summit
  • Paint and Coatings Academy
  • Webinars
  • Calendar of Events
  • Lifetime Achievement Award
  • DIRECTORIES
  • Buyer's Guide
  • Equipment Directory
  • Materials Directory
  • EMAGAZINE
  • Current Issue
  • eMagazine Archive
  • China Issue Archive
  • Editorial Advisory Board
  • CONTACT
  • Contact Us
  • Advertise
  • Subscribe to eMagazine
  • Subscribe to eNewsletters
Painting & Coating Industry (PCI) logo Powder coating summit logo
search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
Painting & Coating Industry (PCI) logo Powder coating summit logo
  • NEWS
    • Latest News
    • Market Trends & Reports
    • Price Alerts
    • Subscribe to eNewsletters
    • Global Top 10/ PCI 25
    • Weekly Featured Article
    • COATLE Word Game
  • PRODUCTS
    • Product News
    • Must See Products and Services
  • MATERIALS
    • Additives
    • Resins/Polymers
    • Pigments
    • Equipment
    • Distributors
  • TECHNOLOGIES
    • Adhesives
    • Architectural Coatings
    • Industrial Coatings
    • Nanotechnology
    • Powder Coatings
    • Solventborne
    • Special Purpose Coatings
    • Sustainability
    • UV Coatings
    • Waterborne
    • FINISHING
      • Finishing News
      • Finishing Technologies
      • Finishing Equipment
    • RESOURCES
      • Columns
        • Ask Joe Powder
        • Did you know?
        • Distribution Dive
        • Focus on Canada
        • Formulating With Mike
        • Innovation Insights
        • Moody's Coatings Conundrums
        • Powder Coating Perspectives
        • Target the Market
        • TiO2 Insider
      • Blogs
        • Editor's Viewpoint
        • Industry Insights
      • Coatings Supplier Handbook
      • Podcasts and Videos
        • COAT-IT! Podcast
        • Videos/PCI TV
      • PCI Store
      • eBooks
      • Sponsor Insights
      • White Papers
      • COATLE Word Game
    • EVENTS
      • Coatings Trends & Technologies Summit
      • Paint and Coatings Academy
      • Webinars
      • Calendar of Events
      • Lifetime Achievement Award
    • DIRECTORIES
      • Buyer's Guide
      • Equipment Directory
      • Materials Directory
    • EMAGAZINE
      • Current Issue
      • eMagazine Archive
      • China Issue Archive
      • Editorial Advisory Board
    • CONTACT
      • Contact Us
      • Advertise
      • Subscribe to eMagazine
      • Subscribe to eNewsletters
    Paint and Coating PigmentsPaint and Coating Resins & PolymersArchitectural CoatingsFinished Products

    Performance Expectations for UV-Durable Coil Coatings

    By Scott Moffatt
    PCI-PPG-F1-615.jpg
    PCI-PPG-F2-615.jpg
    PCI-PPG-F3-615.jpg
    PCI-PPG-F4-615.jpg
    PCI-PPG-F5-615.jpg
    PCI-PPG-F6-615.jpg
    PCI-PPG-F7-615.jpg
    PCI-PPG-F8-615.jpg
    PCI-PPG-T1-615.jpg
    PCI-PPG-F1-615.jpg
    PCI-PPG-F2-615.jpg
    PCI-PPG-F3-615.jpg
    PCI-PPG-F4-615.jpg
    PCI-PPG-F5-615.jpg
    PCI-PPG-F6-615.jpg
    PCI-PPG-F7-615.jpg
    PCI-PPG-F8-615.jpg
    PCI-PPG-T1-615.jpg
    December 3, 2012
    Although silicone-modified polyester (SMP) and super-polyester coatings are well-suited for specific applications, they cannot provide the same proven long-term performance as 70% polyvinylidene (PVDF) coatings due to the latter’s superior chemistry.

    In today’s competitive environment, many companies claim that SMP and super-polyester coatings equal or exceed the performance capabilities of 70% PVDF coatings. This article examines the differences between 70% PVDF coatings, SMP and super-polyester coatings, and evaluates the true long-term performance of each coating technology.

    The Basics

    Coil coatings are made from three basic ingredients: resins, pigments and solvents.

    Resins

    Resins give coil coatings basic performance characteristics such as resistance to abrasion, scratching, moisture and ultraviolet (UV) light, as well as mechanical characteristics such as adhesion, hardness and flexibility during fabrication.

    Coil coatings are formulated with several resin types, including acrylic, epoxy, polyester and PVDF polymers. For applications that demand a highly durable coating surface, such as metal roofing, composite panels, building panels and curtain walls, 70% PVDF coatings are regarded as superior due to their strong UV resistance. Because of their lower cost and harder finishes, SMP and super-polyester coatings are traditionally favored for applications such as warehouses, industrial, storage and agricultural structures and other non-monumental commercial buildings.

    In recent years, some manufacturers have sought to position SMP and super-polyester coatings as viable, low-cost alternatives to 70% PVDF coatings. While it is true that polyester coatings are more resistant to UV damage than early-generation coatings, they do not offer the same weatherability, color retention and gloss retention as 70% PVDF coatings.

    To understand why, it helps to know the chemical structure of various resins. PVDF resin molecules are composed of alternating carbon-fluorine and carbon-hydrogen bonds. Carbon- fluorine bonds are among the strongest in the chemical world. Consequently, they render PVDF resins chemically and photo-chemically inert, and, therefore, virtually immune to degradation from sunlight, moisture, acids, pollutants and chemicals. That is the reason for their superior durability.

    By contrast, molecules in SMP and super-polyester resins are based on carbon-hydrogen, carbon-oxygen and carbon-silicone bonds. Because their molecular bonds are weaker, long-term exposure to UV light and environmental hazards eventually defeats the structural chemical integrity of the polyester coating, causing it to chalk or fade.

    Pigments

    Pigments are colorants made from fine powders. There are three types of pigments – organic, inorganic and ceramic – and their chemical structure determines their stability (ability to resist fading). Because ceramic pigments are made from metal oxides fused under high temperatures, they are the most chemically stable and fade-resistant. Consequently, they are the default choice for coatings systems warranted to satisfy the most demanding performance expectations, such as high-end architectural applications.

    Solvents

    Solvents are carriers that make coatings easy to apply. They do so by solvating resin to a desired consistency and dispersing pigments evenly throughout the coating. Solvents have no effect on coating performance.

    Ultimately, a coating is only as good as the sum of its parts. If a coating is formulated from strong, durable resins but weak pigments, it has the potential to chalk or fade prematurely. Conversely, durable resins combined with strong pigment systems will deliver long-lasting performance.

    In short, a coatings formulation cannot be strong if any of its individual components are weak. High-quality raw materials are essential to the long-term durability and performance of any coating.

    Be Wary of Performance Claims

    In recent years, some manufacturers have sought to imply that SMP and super-polyester coatings can offer the same long-term performance benefits as 70% PVDF coatings.

    This practice is misleading for two reasons. First, as demonstrated in the previous section, SMP and super-polyester coatings do not have the chemical structure needed to sustain the long-term performance of 70% PVDF coatings.

    Second, and perhaps even more critically, SMP and super-polyester coatings do not have long-term weather exposure data equal to 70% PVDF coatings, which have a 45-year history of proven durability on buildings throughout the world.

    Since 70% PVDF coil coatings debuted in the 1960s, they have been continuously subject to South Florida exposure testing. In this testing, coatings are applied to metal panels and exposed at a 45°angle to South Florida’s notoriously harsh humidity and UV light, then measured at five-year intervals for chalk, fadeand other signs of environmental degradation.

    New SMP and super-polyester coatings are introduced every four to five years. Consequently, these products have no more than 10 to 15 years of performance data in South Florida exposure testing or actual building performance. Despite the lack of requisite testing, many of these coatings are warranted at terms comparable to 70% PVDF coatings.

    Some coatings manufacturers seek to dismiss this concern by insisting that performance data for new SMP and super-polyester coatings supersedes that of older products. New polyester technologies may, in fact, be superior to the earlier polyester formulations, but they cannot achieve the long-term performance of 70% PVDF coatings because, ultimately, the molecular structure of the base polyester resins will cause them to fail.

    Coatings specifiers also should examine if and how their warranty distinguishes between vertical and non-vertical surfaces. Many warranties cover vertical and non-vertical surfaces differently because non-vertical surfaces such as roofing are much more susceptible to failure than vertical exposures. Seventy-percent PVDF coatings purchased from proven, reputable coil coatings manufacturers will provide equal chalk and fadecoverage for vertical and non-vertical surfaces.

    Chalk and Fade

    As explained in “The Basics,” chalk or faderesult directly from the chemical breakdown of a coating’s base resins and pigments, which ultimately appear as a visible loss of color and/or gloss.

    Chalk is the appearance of a powdery substance on the surface of a coating. In accordance with ASTM D4214-98 test procedures, it is measured by rubbing the coated surface with a soft fabric and calculating the amount of powder that is picked up on a scale from 1 (extremely poor) to 10 (perfect), as depicted in Figures 1-3.

    Fade is the loss of color calculated in Hunter ΔE units in accordance with ASTM D2244-02 procedures. One ΔE unit denotes the smallest degree of color change visible to the naked eye (Figure 4).

    While it may not appear so on paper, a difference of one or two points in a chalkrating, or of more than five ΔE Hunter units in a fademeasurement, can mean the difference between a coating that maintains its original appearance for 30, 40 or 50 years from one that looks old much sooner.

    PVDF vs. Polyester

    After 40 years of UV exposure, PVDF coatings and polyester coatings will react differently in exterior environments. As Figure 5 indicates, in the initial five years of exposure, both types of coatings will have a slight shift in color fade and chalkvalues; yet, over time, the differences in their composition will become clearer.

    While PVDF-quality coatings will have a very gradual decline in color fade and chalkover a 40-year period, polyester coatings will match PVDF coatings for a time then abruptly lose performance. On average, durable polyesters may have half the life expectancy of PVDF coatings, which severely limits their long-term performance.

    The Benefits of Adding a Clear Coat

    PVDF coatings are available as two- or three-coat systems, with the third coat representing the application of a clear topcoat. In most circumstances, the clear coat is applied to protect the metallic flake from tarnishing and changing color during UV exposure.

    Another benefit of clear coats that is often overlooked is that they minimize accumulation of dirt and make metal building surfaces easier to clean. This is critical in severe industrial environments or coastal areas where buildings can be exposed to chemical fallout or salt spray. Industrial environments can aggressively attack the color stability of coatings. Fallout from industrial complexes, in particular, can fade color dramatically within a short period of time. One way to extend color life in harsher environments is to apply a clear coat over the color coat to protect the pigmentation from fade. The two metal panels pictured in Figure 6 demonstrate the differences in fade after five years. The left side of each panel has been treated with a clear topcoat as part of a three-coat system, while the right side of each panel has been left unprotected with a conventional two-coat system and no clear coat. Industrial fallout has attacked and completely removed the aluminum flake from the unprotected (right) side of each panel, causing them to appear as solid, non-metallic colors.

    Resistance to UV exposure also is enhanced with a clear coat, as demonstrated by the two photos below, allowing manufacturers to provide improved warranties for chalk and fade. The four metal panels in Figures 7 demonstrate the long-term performance of PVDF coatings treated with a three-coat system with a clear coat. After 20 years of South Florida exposure testing, they have lost virtually no color or gloss, unlike the panels in Figure 8, which were not treated with a clear coat.

    Comparing the Coatings

    Table 1 illustrates the relative strengths of four commonly specified types of architectural coatings.

    Summary and Conclusions

    • Coil coatings are formulated from three main ingredients: resins, pigments and solvents.
    • Coil coatings formulated with polyester resins, including the latest SMP and super-polyester resins, do not offer the same long-term performance as 70% PVDF coatings. This is due to the superior molecular strength of 70% PVDF resins.
    • Warranties for coil coatings are not a reliable indicator of coatings performance.
    • When comparing warranties for SMP, super-polyester and 70% PVDF coil coatings, scrutinize their length and terms, particularly for performance factors such as chalk and fade.
    • Coatings manufacturers should have South Florida exposure data that covers a reasonable amount of time. Be wary of test data that does not extend beyond five to 10 years because it does not effectively represent the long-term performance expectations associated with most high-end commercial and residential architectural applications.

    The excellent performance of 70% PVDF coatings for architectural application has led many architects to regard them as commodity products. PPG has manufactured Duranar® 70% PVDF coatings for more than 45 years and is the only remaining original licensee of Kynar 500®, the first-generation PVDF resin that serves as a base ingredient for Duranar coatings.

    The reasons for PPG’s superior performance are three-fold: 1. Although 70 percent of the Duranar resin system is formulated with Kynar 500 or Hylar® 5000 PVDF resins, the remaining 30 percent is made with proprietary PPG resins. 2. Duranar coatings are made with proprietary PPG pigments that have been tested on thousands of exposure sites. In fact, no color pigment is added to the Duranar coatings palette until it has been exposure-tested under harsh conditions for at least 10 years. 3. Duranar coatings incorporate high-quality solvents formulated exclusively by and for PPG coatings. As a result of these proprietary ingredients, PPG coatings have durability and colorfastness.

    For more information, call 1-888-PPG-IDEA (774-4332) or visit www.ppgideascapes.com.

    DOWNLOAD WHITE PAPER HERE.

    KEYWORDS: Coil Coatings Fluoropolymers Polyester Resins Weathering

    Share This Story

    Looking for a reprint of this article?
    From high-res PDFs to custom plaques, order your copy today!

    Scott Moffatt is marketing director of PPG Industries, Inc., Springdale, PA.

    Recommended Content

    JOIN TODAY
    to unlock your recommendations.

    Already have an account? Sign In

    • PCI-0724-Global10-Feature-1440.png

      2024 Global Top 10: Top Paint and Coatings Companies

      Who ranks on top? PCI’s annual ranking of the top 10...
      Global Top 10 and PCI 25
      By: Courtney Bassett
    • PCI-0724-PCI25-Feature-1440.png

      2024 PCI 25: Top Paint and Coatings Companies

      PCI's annual ranking of the top 25 North American paint...
      Paint and Coating Market Reports
      By: Courtney Bassett
    • pci1022-Kinaltek-Lead-1170.jpg

      A Novel Pigment Production Technology

      Following an extensive R&D program that demonstrated...
      Paint and Coating Pigments
      By: Jawad Haidar and Nitin Soni
    You must login or register in order to post a comment.

    Report Abusive Comment

    Subscribe For Free!
    • eMagazine
    • eNewsletter
    • Online Registration
    • Subscription Customer Service

    The Coatings Minute: Why Industry News Matters More Than Ever

    The Coatings Minute: Why Industry News Matters More Than Ever

    CTT Registration Now Open

    CTT Registration Now Open

    The Coatings Minute: Your Inside Look at PCInnovations

    The Coatings Minute: Your Inside Look at PCInnovations

    The Coatings Minute: Print Returns with PCI’s New Showcase Issue

    The Coatings Minute: Print Returns with PCI’s New Showcase Issue

    More Videos

    Sponsored Content

    Sponsored Content is a special paid section where industry companies provide high quality, objective, non-commercial content around topics of interest to the PCI audience. All Sponsored Content is supplied by the advertising company and any opinions expressed in this article are those of the author and not necessarily reflect the views of PCI or its parent company, BNP Media. Interested in participating in our Sponsored Content section? Contact your local rep!

    close
    • Modern arapartment complex painted in bright colors.
      Sponsored byEPS - Engineered Polymer Solutions

      Architectural Polymers Leading the Way in Coatings Innovation

    • paint sprayer in a workshop
      Sponsored byallnex

      Enabling Performance and Compliance: allnex Introduces a New Line of VOC Exempt Solvent-Borne Resins

    Popular Stories

    No. 3 AkzoNobel

    AkzoNobel to Close Two Manufacturing Sites

    A collage of products using non-PFAS

    A Surge in Non-PFAS Releases

    Modern living room interior with green plants, sofa and green wall

    Reimagining Architectural Paints with Plant-Based Acrylic Binders



    PCI Buyers Guide

    Submit a Request for Proposal (RFP) to suppliers of your choice with details on what you need with a click of a button

    Start your RFP

    Browse our Buyers Guide for manufacturers and distributors of all types of coatings products and much more!

    Find Suppliers

    Events

    September 3, 2025

    Coatings Trends & Technologies Summit

    The Coatings Trends & Technologies (CTT) Summit is an annual conference for both liquid and powder coatings formulators and manufacturers to discuss innovations in coatings technology. This event combines high-quality technical presentations, a resource-rich exhibit hall, and dedicated networking opportunities to connect scientific minds, foster innovation, and cultivate game-changing new ideas!

    January 1, 2030

    Webinar Sponsorship Information

    For webinar sponsorship information, visit www.bnpevents.com/webinars or email webinars@bnpmedia.com.

    View All Submit An Event

    Poll

    Longest-running laboratory experiment

    What is the longest-running laboratory experiment?
    View Results Poll Archive

    Products

    CTT Summit Short Courses (Live 9/3/25)

    Coatings Trends & Technologies Summit is expanding its offerings with four short courses. These short courses will offer an extensive day of interactive learning.

    See More Products
    pci  webinar april 2025

    PCI CASE EBOOK

    Related Articles

    • Dubai Lagoon Case Study A copy 2.jpg

      How Polyurea-Based Linings Deliver Visual Appeal and Durable Solutions for Man-Made Shorelines

      See More
    • pci0512-NCAA-1-422.jpg

      Coil-Coated Metal Chosen for World-Class Soccer Stadium

      See More
    • FinishedProducts-123493132.jpg

      Coil Coatings

      See More

    Related Products

    See More Products
    • intelligent.jpg

      Intelligent Coatings for Corrosion Control 1st Edition

    • organic coatings.jpg

      Organic Coatings: Science and Technology, 4th Edition

    • fluorinated2e.jpg

      Fluorinated Coatings and Finishes Handbook, 2nd Edition

    See More Products
    ×

    Keep the info flowing with our eNewsletters!

    Get the latest industry updates tailored your way.

    JOIN TODAY!
    • RESOURCES
      • Advertise
      • Contact Us
      • Directories
      • Store
      • Want More
    • SIGN UP TODAY
      • Create Account
      • eMagazine
      • eNewsletters
      • Customer Service
      • Manage Preferences
    • SERVICES
      • Marketing Services
      • Reprints
      • Market Research
      • List Rental
      • Survey & Sample
    • STAY CONNECTED
      • LinkedIn
      • Facebook
      • Youtube
      • X (Twitter)
    • PRIVACY
      • PRIVACY POLICY
      • TERMS & CONDITIONS
      • DO NOT SELL MY PERSONAL INFORMATION
      • PRIVACY REQUEST
      • ACCESSIBILITY

    Copyright ©2025. All Rights Reserved BNP Media.

    Design, CMS, Hosting & Web Development :: ePublishing

    Painting & Coating Industry (PCI) logo Powder coating summit logo
    search
    cart
    facebook twitter linkedin youtube
    • Sign In
    • Create Account
    • Sign Out
    • My Account
    Painting & Coating Industry (PCI) logo Powder coating summit logo
    • NEWS
      • Latest News
      • Market Trends & Reports
      • Price Alerts
      • Subscribe to eNewsletters
      • Global Top 10/ PCI 25
      • Weekly Featured Article
      • COATLE Word Game
    • PRODUCTS
      • Product News
      • Must See Products and Services
    • MATERIALS
      • Additives
      • Resins/Polymers
      • Pigments
      • Equipment
      • Distributors
    • TECHNOLOGIES
      • Adhesives
      • Architectural Coatings
      • Industrial Coatings
      • Nanotechnology
      • Powder Coatings
      • Solventborne
      • Special Purpose Coatings
      • Sustainability
      • UV Coatings
      • Waterborne
      • FINISHING
        • Finishing News
        • Finishing Technologies
        • Finishing Equipment
      • RESOURCES
        • Columns
          • Ask Joe Powder
          • Did you know?
          • Distribution Dive
          • Focus on Canada
          • Formulating With Mike
          • Innovation Insights
          • Moody's Coatings Conundrums
          • Powder Coating Perspectives
          • Target the Market
          • TiO2 Insider
        • Blogs
          • Editor's Viewpoint
          • Industry Insights
        • Coatings Supplier Handbook
        • Podcasts and Videos
          • COAT-IT! Podcast
          • Videos/PCI TV
        • PCI Store
        • eBooks
        • Sponsor Insights
        • White Papers
        • COATLE Word Game
      • EVENTS
        • Coatings Trends & Technologies Summit
        • Paint and Coatings Academy
        • Webinars
        • Calendar of Events
        • Lifetime Achievement Award
      • DIRECTORIES
        • Buyer's Guide
        • Equipment Directory
        • Materials Directory
      • EMAGAZINE
        • Current Issue
        • eMagazine Archive
        • China Issue Archive
        • Editorial Advisory Board
      • CONTACT
        • Contact Us
        • Advertise
        • Subscribe to eMagazine
        • Subscribe to eNewsletters