DUSSELDORF, Germany – Henkel, Düsseldorf, Germany, is introducing a new branding approach to improve navigation through its industrial adhesive technologies brand portfolio. The company is re-grouping its industrial business for adhesive technologies under five technology cluster brands, each representing a cluster of specific technologies and applications.

Henkel’s LOCTITE® brand represents the company’s engineered, high-performance adhesive, sealant and coating solutions. Henkel’s BONDERITE® products represent the company’s surface technology solutions. The TECHNOMELT® brand represents the company’s hot-melt adhesives. TEROSON® is the driving brand for bonding, sealing, coating, and reinforcing in automotive body and vehicle repair and maintenance applications. The AQUENCE® brand represents the company’s water-based adhesive solution.