PASADENA, TX – In an effort to improve access and usability, Dixie Chemical, a manufacturer of high-performance specialty chemicals and life science intermediates, has updated the look of its website,

The enhanced site features new product descriptions, white papers, job listings and a photo gallery. A new color scheme with improved graphics and fonts makes the site user-friendly and easier to navigate.

Concurrently, the company has created a new logo as part of its rebranding campaign. The logo complements Dixie’s new slogan, “The Element of Open Innovation,” which underscores the company’s commitment to innovation and market growth through team-based solutions.