The theme of meeting, held in the LANXESS Tower in Cologne, Germany, was “Culture of Innovation.” In the course of several talks, various approaches and programs were presented for continually presenting the topic of innovation to employees in new ways, identifying creative potential and, above all, implementing innovations swiftly and in a targeted way. “This requires the company to have a firmly anchored, globally oriented culture of innovation across every level of the hierarchy,” said Dr. Jörg-Dietrich Jentsch, an expert in innovation management at LANXESS.

The Innovation & Technology Group Function is responsible for the culture of innovation at LANXESS. It promotes topics that offer potential for innovation and complement existing business operations. It also coordinates innovation activities across business units. In this way, it covers the entire innovation process from idea to product and technical process. The culture of innovation at LANXESS uses various tools, including an online platform where employees can post their own ideas and comment on specific topics such as electric mobility. There is also a system for recognizing outstanding performances by researchers and experts. External specialists with years of industry experience are also involved in projects at an early stage, for example, to assess the technical feasibility and market potential of product ideas.