SANTA ANA, CA – BehrPro, the professional products and services group of Behr Process Corp., has updated its Web Enabled Business (WEB) service. WEB is a free program for pre-qualified professionals to create customized websites and expand their online presence. Registered BehrPro professionals now have access to new features that include better search engine optimization (SEO), Google+ Local registration, paid search campaigns for Google AdWords and ready-to-customize direct mail templates to support offline marketing efforts. In addition, all websites created with the WEB program will be mobile compatible.

“We launched an initial pilot WEB program last year because we knew the power of online marketing for small business owners could not be ignored, but that pros are starved for time and marketing dollars are often limited,” said Lisa Kudukis, Director of Professional Products and Services at Behr Process Corp. “We’ve taken the BehrPro WEB service one step further to give industry professionals a local marketing solution. The updates take advantage of SEO, incorporating social links, and providing Google+ Local registration to help pros get in front of their local customers when they are Web searching. We also expanded into paid-search and direct-mail channels to exponentially improve pros’ ability to effectively market their services.”