PPG Partners with The Coatings Alliance to Produce C2 Paint Brand, Expand Distribution
PITTSBURGH - PPG Industries’ North American architectural coatings business has taken a minority equity position in The Coatings Alliance LLC (TCA), a cooperative of 42 paint dealers in the United States and Canada. TCA is based in Buffalo, NY. Financial terms were not disclosed.
PPG will become the exclusive paint manufacturer for TCA, producing the TCA-owned C2 Paint brand. Under the agreement, PPG will also act as an independent sales representative for C2 Paint to independent paint and decorating retailers throughout North America.
"TCA's C2 Paint is an exclusive, dealer-owned brand that will provide our existing network of independent retailers with another premium product option. PPG's position in TCA also continues to expand our distribution reach in North America and demonstrates our strategic interest and commitment to the independent dealer channel," said Scott Sinetar, PPG Vice President, Architectural Coatings, North America. "With TCA, dealers will have more brand options to fit their specific needs and strategies."