OAK BROOK, IL - Ace Hardware, the largest retailer-owned hardware cooperative in the industry, and Valspar Paint® have unveiled Helpful is Beautiful™, a new advertising campaign created to introduce consumers to the new Paint Studio at Ace.

Launching nationally in over 3,200 locally owned Ace Hardware stores this month, The Paint Studio was designed around the insight that consumers seek a more style-inspired and personal paint shopping experience rather than a traditional trip to the hardware store. The Paint Studio offers consumers a boutique-style experience with exclusive paint collections from Clark+Kensington®, Valspar Optimus™ and Valspar Aspire® displayed in unique drawers and on eye-catching racks with bright lighting and tools to make the color selection process simple. Paired with the helpful service and knowledgeable advice customers can expect from Ace associates, The Paint Studio provides a world-class paint experience right in consumers’ neighborhood hardware stores.

The Helpful is Beautiful campaign, which was jointly developed by Ace and Valspar with FCB Chicago, is the largest ad campaign in Ace’s history. It includes television, radio, print, social, digital and point-of-sale components.