CLEVELAND - Sherwin-Williams has established a new business in Saudi Arabia, expanding its services in the Middle East. The joint venture, between Sherwin-Williams and Saudi Arabia-based Red Sea Housing Services Co., has launched Premier Paints Co., which will serve customers in the busy architectural, energy and construction sectors in the region.

Premier Paints Co., which has unveiled its new headquarters and manufacturing plant in Jeddah, will support the distribution and sales of Sherwin-Williams’ architectural and protective coatings systems, including specialist products for the structural steel and oil and gas industries.

Officially opened by His Excellency Dr. Tawfiq Al Rabiah, Saudi Arabia’s Minister of Commerce and Industry, the facility is supported by a dedicated technical team offering advice across the portfolio of products and services.

Sherwin-Williams’ Protective and Marine Coatings EMEA division is based in Bolton, UK, and is part of the global Sherwin-Williams Co. It serves sectors including civil construction, marine, energy, fire protection and mining.

Red Sea Housing Co. provides diverse housing and logistics solutions, including permanent and temporary housing complexes for employees of businesses operating in the oil and gas and mining sectors. With a presence in more than 60 countries, it operates manufacturing facilities in the United Arab Emirates, Africa and Saudi Arabia.