ECOAT Conference Features Industry Trends and Innovations
Speakers presented the most recent trends and innovations in the electrocoat industry at ECOAT14, which was held April 22-24 at the Rosen Centre Hotel in Orlando.
Maureen Midgley of Henkel Corp. gave the keynote address, “The Chemical Industry’s Response to Trends and Innovations in the Transportation Industry,” on Wednesday morning. Matt Kirchner of American Finishing Resources followed with a discussion on how to differentiate your company from the crowd in his presentation, “Marketing for Ecoaters.” To round out the morning, a panel of coatings experts fielded audience questions in the “Advancements in Coatings” session.