AkzoNobel's Awlgrip Brand Selected for New Luxury Yachts
AMSTERDAM, The Netherlands– AkzoNobel's Awlgrip brand has been selected as the preferred topcoat supplier to Sea Ray, a leading manufacturer of pleasure boats ranging from 18 to 65 feet.
The announcement follows the recent unveiling of Sea Ray's L650 Fly, a flagship of the company's new L-Class line of luxury yachts, which features Awlcraft SE metallic topside paint in Aurora Gold.
"Every square inch of an L-Class yacht is designed with one purpose - to achieve the perfect balance of style and substance," explained Ron Berman, Sea Ray's Vice-President of Product Development and Engineering. "We made very deliberate decisions at every stage, including using Awlgrip, to ensure that we were crafting not just a boat, but a better boating experience."
Added Conrad Keijzer, AkzoNobel's Executive Committee member responsible for Performance Coatings: "As a leading paint and coatings supplier, we constantly push the boundaries of aesthetics and functionality and are delighted to have partnered with a renowned company such as Sea Ray.
"Our leading OEM coatings provide a wide range of brilliant colors, allowing boat dealers to offer their customers the greatest choice and most creative designs. They also add important functionality to surfaces, enhancing a vessel's lifetime and adding value to our customers' products."
Awlcraft SE is a fast-drying topcoat. Available in custom colors that include metallic and effect finishes, the product can be repaired and buffed without compromising performance.