Sherwin-Williams Retires Becker Acroma Name in North America, Debuts New Brand
CLEVELAND – Sherwin-Williams Product Finishes announced AcromaPro™ as the new name of its industrial wood-finishing brand available exclusively through its North American distributor network. The line of coatings for the furniture, kitchen and bath, millwork, and specialty markets carries on the 140-year Becker Acroma tradition.
“While the brand name has changed, the formulas for and outstanding quality of AcromaPro products remain the same,” said Mike McCally, Director of Strategic Sales. “AcromaPro products are designed to exceed wood finishers’ expectations, and we promise to continue to deliver the latest innovations to enhance product performance – just as we’ve done with products like Matador™ and Bernyl™.”
AcromaPro is sold through a network of authorized coatings distributors across the United States and Canada.