Today many businesses across the globe are offering innovative products that bring a sustainability benefit to the world and to their customers. But they often struggle to tell their story effectively and to engage their customers on the topic. So the question is how should companies approach this topic?
Last December, this blog reviewed the past year in the coatings industry from the perspective of sustainable development and also looked ahead to 2016. I was delighted to receive a comment full of encouragement for the sentiments that drive this blog, as follows
As the year end approaches, it is a timely moment to review the achievements of the coatings industry and propose some key activities for the years ahead.
Back in March, I wrote a blog for the PCI website that reflected on the rout in the oil markets of the world and discussed how this might impact the commitment of the coatings industry to sustainable development.
Creative Materials has received the ISO 14001:2004 certification awarded by National Quality Assurance, USA, for the implementation of a program to promote and practice environmental sustainability while ensuring the health and safety of its workforce.
While the emphasis of the European Coatings Show was principally one of incremental technical improvements across the board designed to enhance the performance and functionality of coatings, there is a growing expectation that sustainable development will become the critical source of competition for coating companies and their suppliers in the future.
The concept of sustainability is a broad one and is open to wide interpretation. It is often the case that one can get locked into a particular area of endeavour and miss the bigger picture.
