In an effort to maximize its position to serve the professional customer, PPG Industries’ architectural coatings business announced a comprehensive pro brand strategy in the United States that will leverage its brand assets in three key channels of paint distribution.
Ace Hardware, the largest retailer-owned hardware cooperative in the industry, and Valspar Paint® have unveiled Helpful is Beautiful™, a new advertising campaign created to introduce consumers to the new Paint Studio at Ace.
Polychem Powder Coatings has launched its new Urban Illusion Collection. The collection combines modern, trend-driven colors with a patterned effect to give the illusion of texture, when they are actually smooth to the touch.
AkzoNobel’s Powder Coatings business has launched a two-coat, one-bake powder coating system that offers customers productivity and energy efficiency improvements and can also result in lower capital investment.
With growth of over 14 percent, PaintExpo, an international trade fair for industrial coating technology, reached new records for the number of exhibitors and visitors.
