GAINESVILLE, TX – Polychem Powder Coatings has launched its new Urban Illusion Collection. The collection combines modern, trend-driven colors with a patterned effect to give the illusion of texture, when they are actually smooth to the touch. Created using polyester technology, Urban Illusion consists of 14 new shades, from a sultry eggplant to a funky teal, that are produced using two coats. The coatings have been created to offer a simple, two-step process to the coater, while providing the designer with the interesting finish they desire.

Polychem specializes in color and effect creation, with over 15,000 existing colors and 10 different Polychem color collections. The Urban Illusion collection takes the total number of color collections to 11. The collections contain a variety of colors and special effects, including textures, metallics, hammertones, silver veins and more. A well-established brand, Polychem offers color creation, flexible batch sizes (5 lbs upwards) and extremely quick lead times, promising to “match it–make it-mail it” in five to seven days.