This article - the first in a series of four - will illuminate the new product development challenge, giving you a deep understanding of what makes it so difficult.
Great company Customer Experience (CX) programs seek to rapidly understand and mitigate customer negative experiences in any stage of their use of a company's products or services and turn the negatives into positives, or at least neutral, to create improved overall CX. Over time, companies that create progressively better CX began to create a competitive advantage over their competitors and, most importantly, create customers that become loyal and vocal brand advocates.