Hiding power is one of paint’s most important attributes. If a paint doesn’t effectively hide the surface beneath it, its color won’t come through as intended and the finish won’t look good. On a more detailed level, the hiding power of pigments within the paint must be enough to cover the solution’s substrate.
The webinar will showcase the importance of appearance of final product color and demonstrate how brands and manufacturers can capture, communicate, and digitally render appearance characteristics or a more efficient and sustainable workflow.
Surface appearance can change your perception of color. Think of a glossy magazine. If the light is shining directly on the page, you may need to tilt the magazine and change the reflection angle to clearly see the colors.
Appearance is more than simply color. It’s a comprehensive look at everything inherent to each unique material we come in contact with, including texture, gloss, transparency and special effects. Each of these characteristics plays a part and has an effect on overall appearance and understanding in relation to a single material.
X-Rite Inc., a global leader in color science and technology, and its subsidiary Pantone LLC, announced the 2018 Fundamentals of Color and Appearance Training Seminar in 13 locations throughout North America.
