Coatings – More Than Just Paint! 

Whether you're involved in the coating chemistry, the application process, the repair industry or consulting, you know that the coatings created for today's Automotive applications are far more than just another pretty face! The stuff's gotta last forever, be tough as nails, pretty as a picture, and cost less (can't say "cheaper", now can we?) than dirt. And be self-cleaning… and be applied easily in any climate, hot or cold, humid or dry, and probably should be inoffensive enough to satisfy a serious thirst (we'll hold out on that last one for now.)

And FOCUS is here again, for the 38th year, to bring you some of the latest innovations in coatings – things that help our paints provide so much benefit. Several experts will bring you ideas and innovation being used in Other Industries (yes Elizabeth, there are industries other than Automotive): Aerospace; Military; Architectural; electronics, etc. You'll get to meet speakers personally, and ask the questions their talks may have stimulated. The talented students from Center for Creative Studies will again show us some great designs (dream time!). Meet the talented students who submit creative and innovative Posters for this important part of the show. And join us for lunch – a pretty good one by industry standards – all for a simply amazing price. Coatings are far more than just paint – they're a center around which industries and creative individuals connect.

Join us May 2, 2013, MSU Conference Center, Troy MI.