“This investment represents a tidal shift, especially for consumer goods manufacturers who are striving for sustainability and performance,” said Croda International Plc Group Chief Executive Steve Foots. “At Croda, sustainability is fundamental to who we are and what we do, and we’re proud to be launching this first-of-its-kind initiative here in North America.”

The expansion of Atlas Point’s operation will enable Croda to produce non-ionic surfactants from bio-ethanol while maintaining performance standards. By using bio-ethanol, Croda will reduce its use of fossil fuels by moving away from traditional petrochemical-derived ingredients, taking yet another step to meet the growing needs of its customers for sustainable options that perform as well as non-sustainable options.

“Once again, Croda is leading the way in finding innovative solutions to meet customer expectations, and we are encouraged by their drive for renewable options,” said Foots.

Croda officials are working with local leaders on the permitting details for the project and are encouraged by the collaborative process. Once the permitting process is complete, Croda will build the new plant over the next two years; it is projected to begin operations in 2017. Throughout construction, Atlas Point will continue as one of Croda’s main manufacturing sites for non-ionic surfactants.