Fluropon® Effects is a new line of dimensional colors that feature an additional layer of sparkle, more richly saturated colors and color-shifting pigments. As part of Valspar’s Fluropon high-performance architectural coatings product offering, Fluropon Effects creates a new color space for the design community to explore.

“We are excited to welcome architects and designers to a whole new color space. Fluropon Effects delivers brilliant hues and mesmerizing dimensional effects that have never been achieved in 70 percent PVDF architectural coatings,” says Jeff Alexander, Vice President of Sales for Valspar’s global coil and extrusion businesses. “We’re not only turning heads by taking color in a new direction, we’re matching it with the highest coating performance available. Fluropon Effects offers an experience that truly transforms the concept of color.”

Fluropon Effects’ first three color families were unveiled at the annual American Institute of Architects (AIA) National Convention and Expo in May.These new color families are: Nova – rich color with a vivid sparkle; Rustica – natural and polychromatic colors; and Kameleon™ – pearlescent hues with active color shifts.

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