CHICAGO — Daubert Chemical, a manufacturer of specialty coatings and adhesives, has launched a revamped website. The new site is designed to provide increased functionality and an enhanced user experience for Daubert’s customer base and those who simply want to learn more about the chemical company’s divergent product offering.
Using virtually any web-enabled device, the new site provides access to technical resources such as product training videos and step-by-step interactive educational modules that give users detailed instructions on best practices. The optimized navigation strategy helps get visitors connected to the content they’re after and allows them to drill down as deep as they wish.
The intuitive site design allows users to self-select from six major product categories, including: Adhesives, Corrosion Prevention, Industrial Greases, Vibration/Sound Dampening, Specialty Products and Custom Solutions. New e-commerce functionality enables users to make product purchases with zero hassle, and new search capabilities make finding products easier than ever.
“Our objective was to augment the user’s personal experience with clear, comprehensive product data that was easy to locate and to comprehend,” said Matthew McGinnis, Director of Commercial Development for Daubert Chemical. “Since going live this month, we’ve also had the opportunity to support the urgent needs of automotive dealers nationwide, responding to a major automotive manufacturer’s recall requirements naming one of our products as part of the solution.”
The new site gives users easy access to digital versions of all current product documentation. Within a few clicks, visitors can find and view product descriptions with key features, material safety data sheets and product information sheets. The site also provides a “Success Stories” feature that explains how Daubert products meet customer needs in the real world.