GLEN MILLS, PA - Axalta Coating Systems announced that it will construct its new Customer Experience Center in Concord, NC. The 45,000-square-foot facility will serve Axalta’s refinish, light vehicle OEM and industrial customers. The facility will provide the latest customer training resources for refinish technicians, especially those located in the Mid-Atlantic region. The center will also house meeting and conference rooms for customers to participate in coatings-related training and development programs. The new facility will be located on the campus of Hendrick Motorsports just outside Charlotte. Axalta is a 23-year sponsor of Hendrick Motorsports’ racing program.

Axalta Chairman and CEO Charlie Shaver, Owner of Hendrick Motorsports and Chairman of Hendrick Automotive Group Rick Hendrick, Four-Time NASCAR® Cup Series Champion Jeff Gordon, and Axalta Vice President and Head of Axalta’s North America business Nigel Budden participated in a groundbreaking ceremony to kick-off construction.

“Our goal is to provide a service to our customers to help them realize improved shop productivity, efficiency and quality,” said Shaver. “We offer a hands-on, process-oriented approach. Our instructors, designers and staff are committed to continuing the education and the development of our partner organizations.”

Axalta’s Customer Experience Center is scheduled to open in late 2016. The center is expected to draw hundreds of customers each year for end-of-line repair and real-world training. It will be equipped with the technology to conduct interactive distance learning while a customer is at their own plant or bodyshop. The facility will also house a complement of business conferencing resources as well as an Axalta exhibit space.