BETHESDA, MD – The Adhesive and Sealant Council (ASC) is launching an innovation-oriented award program in 2017. The working title of the program is the ASC Innovation in Application award. It is being designed to highlight the use of an adhesive or sealant technology in a new or novel application.

“The ASC Innovation in Application Award will recognize and honor the use of an industry technology that has impact in a new or different way, in order to promote the innovation orientation of our industry,” said Matthew E. Croson, President of ASC. “Innovation is one of five key strategies making up the council’s Long Range Plan, and this new program will focus on promoting our industry while recognizing one of its members.”

The award will be overseen by the ASC Membership Committee and is currently in product development. The committee is reviewing many ideas on how to approach this new program, and will be working on this program with a goal of announcing it in October 2016 and awarding its first recipient at the Spring Convention and EXPO in 2017.

To support the development of the ASC Innovation in Application Award program, members can contact Steve Duren, Senior Director of Member Services, at