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Finished Products

Architectural Coating

March 28, 2016

INFINITY® is a complete, one-coat paint and primer in one with exceptional hiding power and coverage. Manufactured with industry-leading technology and the highest quality materials, INFINITY offers extreme durability and the beautiful, designer-finished appearance both professionals and do-it-yourselfers expect from this leading brand.

“INFINITY is 50 percent more scrubbable, washable and stain resistant than a leading competitive product, making it one of the most durable home products available,” said Andrew Kinnen, Senior Director of Paint Marketing for Sherwin-Williams’ Diversified Brands Division. “Additionally, INFINITY tackles one of the most frustrating DIY paint projects, dramatic color changes. INFINITY hides the original color 55 percent better than a leading competitive product. With INFINITY, we have combined several of our very best technologies, and we’re redefining what customers should expect from paint.”

Found exclusively at Lowe’s, INFINITY paint is available in 16 designer-inspired Color Collections, each featuring 20 coordinating colors.

INFINITY paint’s crosslinking technology forms a tough barrier that provides exceptional resistance to stains. The 100-percent-acrylic formula provides a durable finish that is easily washed and cleaned.

Visit www.HGTVHOMEbySherwinWilliams.com.

KEYWORDS: Paint and Coating Manufacturers

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