At Booth 2230 The Dow Chemical Company is answering the dynamic needs of coatings formulators, manufacturers, regulators and applicators with new rheology modifiers and other innovations developed to help solve their most critical challenges.

Technical experts from several Dow businesses – Dow Coating Materials, Dow Construction Chemicals, Dow Microbial Control and Dow Polyurethanes – are presenting how their technologies are helping customers expand the boundaries of coatings’ performance characteristics, application properties and even the markets they can serve. Attendees can also learn about important architectural paint 2016 market research findings from the Paint Quality Institute (PQI), an industry educator for paint professionals and consumers.

Several new low-VOC rheology modifiers that are manufactured without solvents and surfactants are launching at the show, including:

·ACRYSOL™ RM-1600 and ACRYSOL RM-3030 rheology modifiers: high-efficiency ICI builders that help to solve the challenge of retaining high shear thickness for improved film build and surface aesthetics while maintaining formulation versatility across a range of binder chemistries.

·ACRYSOL DR-180 rheology modifier: a high-efficiency, hydrophobically modified alkali-soluble emulsion offering a partial or complete replacement for hydroxyethylcellulose technology and coupling excellent sag/flow balance with exceptional spray, roller and brush application properties for desired performance in contractor quality paints.

“We’ve built a legacy of innovative breakthroughs over the last six decades, including the industry-recognized1 first waterborne binder for house paint, RHOPLEX™ Binder Technology,” said Sylvia Insogna, North America Marketing Director, Dow Coating Materials. “We’re looking forward to demonstrating how our teams can help attendees meet and exceed their customers’ expectations today and in the future – from technology that holds up under harsher conditions to products that help them meet more significant demands from consumers, contractors and regulators without compromising performance.”

Featured technologies recently recognized as industry-leading innovations include: 

·TERAFORCE™ Technology, a 2015 R&D 100 Award winner that transformed oil productivity in hydraulic fracturing as the first polyurethane resin-coated proppant.

·ACRYSOL RM-725 rheology modifier, a 2015 R&D 100 Award-winning hydrophobically modified ethylene oxide urethane that optimizes hiding and touch-up performance in architectural coatings. When combined with recently introduced ROVACE™ 10 vinyl acrylicemulsion, a low-VOC binder offering broad shear stability and formulation flexibility, ACRYSOL RM-725 rheology modifier can amplify binder performance to help meet the evolving needs of formulators, applicators and specifiers.

“Collaborating with customers across various Dow businesses can help them reach the next level of performance,” said Juan Carlos Medina, North America Marketing Manager, Dow Polyurethanes. “If a customer is looking for one of our polyurethane coating solutions, for example, they can benefit from knowing how our broad biocide portfolio and dosing system from Dow Microbial Control can help optimize the formulation.”

An extensive spectrum of Dow’s impactful industry solutions is highlighted at the show, including: 

·MAINCOTE™ AEH resin for waterborne two-component (2K) concrete coatings that require high performance, excellent tire pickup resistance and ultralow VOC capabilities.

·MAINCOTE 4950 resinand AVANSE™ 200 acrylic binders, offering excellent performance with an improved sustainability profile for direct-to-metal commercial and industrial applications.

·CENTURION™ acrylic binder,a crosslinking technology offering world-class performance for roof coatings under ponded water.

·VORAPEL™ polyols, an alternative solution to highly viscous hydroxyl-terminated polybutadiene resins. This family of products offers a moisture- and chemical- resistant option forformulators to protect a variety of substrates, including electronic equipment, concrete structures and chemical pipes and tanks.

·PARALOID™ Edge Technology, a first in solventborne 2K urethane technology for industrial wood applications; this high-performance, ambient crosslinking system is manufactured without isocyanate and formaldehyde.

·VORASPEC™ 58 toughening agent, a urethane acrylate that helps formulators to achieve flexible and tough high solids epoxy coatings without compromising viscosity, cure time, adhesion or the chemical resistance properties of the cured product.

·BIOBAN™ 200 antimicrobial and ROZONE™ 2000 mildewcide,high-performance, cost-effective dry film preservatives based on ultralow leaching dichlorooctylisothiazolinone technology.

·RHOPLEX™ 800h binder for improved hardness, tack, block, print and scrape resistance in low-VOC, binder-rich, highly colored architectural paints.

Dow experts will discuss these innovations, among others, during the following presentations and poster sessions at the 2016 American Coatings Show and Conference:


Monday, April 11

·10:30 a.m. – 12:00 p.m.:Biocide Selection Process for Coatings

Beth Ann Brown, Ph.D., Senior Microbiologist, Dow Microbial Control

·2:30 p.m. – 3:00 p.m.: Additives Level the Playing Field for Cost-Effective PVA Binders to Excel in Touch-up and Coverage Properties

Tara Conley, Technical Sales Manager, Dow Coating Materials

·5:30 p.m. – 7:30 p.m.: Role of Hydrophobicity on Chemical Resistance of Fast-Cure Elastomeric Coatings

Aayush Shah, Senior Engineer, Dow Polyurethanes


Tuesday, April 12

·9:30 a.m. – 10:00 a.m.: Isocyanate-Free Polyurethane Technology for Automotive Refinish Applications

Nahrain Kamber, Ph.D., Technical Service and Development Group Leader, Dow Coating Materials

·11:00 a.m. – 11:30 a.m.:Acrylic Epoxy Hybrid Coatings for Commercial and Institutional Wall Applications

Art Leman, Technical Service and Development Manager, Dow Coating Materials


Wednesday, April 13

·10:30 a.m. – 11:00 a.m.:Ultra-Low VOC Waterborne Alkyd Coatings with Solvent-Borne Alkyd Performance

Erin Vogel, Ph.D., Research Scientist, Dow Coating Materials

·12:30 p.m. – 1:00 p.m.:Tuning Toughness and Flexibility in Liquid Applied High Solids Epoxy Coatings

William Heaner, New Product Development, Dow Polyurethanes


1American Chemical Society National Historic Chemical Landmarks. Acrylic Emulsion Technology. (accessed March 8, 2016).