Within the business world at large, “sustainability” can often be used as a buzzword of sorts – a broad and sometimes indefinable term that loosely touches upon a corporation’s general efforts to protect the environment.
In the construction industry, sustainability is a transparent and top-line priority for manufacturers, architects and building owners alike, all of whom place major focus on the development, production and incorporation of environmentally friendly building materials into their workflow. For coatings manufacturers, not only must a finished product contain a high-level standard for sustainability, it must also maintain the aesthetic quality that visually brings a project to life.