RICHFIELD, WI – Custom Equipment Inc., Richfield, Wisconsin, has named David Carlson as the new North American Sales Manager. In this new role, Carlson will focus on regional sales growth and territory development of Hy-Brid Lifts, Custom Equipment’s line of lightweight aerial work platforms.

“David’s industry experience and territory knowledge will be an asset to our company and our customers,” said Justin Kissinger, Custom Equipment Marketing Manager. “He will introduce more contractors to the safety and versatility of Hy-Brid Lifts and work with customers to give them the best possible solutions and services for their scissor lift needs.”

Carlson oversees independent and national accounts and manages the upper Midwest territory over to the West Coast. He brings 18 years of experience in regional sales development with a diesel engine manufacturer to his new position. Previously, he worked as a Service Administrator, Product Support Manager and Branch Manager for a construction equipment distributor. He started at Hy-Brid Lifts in June.

Custom Equipment engineers and manufactures all-purpose Hy-Brid Lifts’ brand of scissor lifts in electric self-propelled and push-around models.